In an AI-driven world, understanding users starts with understanding prompts.
In this clip from Business of Apps Berlin 2025, Norman Nielsen, VP of Growth at Omio, explains why prompts are quickly becoming the new form of UX research, keyword research, and user insight.
The way users phrase requests to AI reveals intent, expectations, and motivation — offering growth teams a powerful new signal to understand why people want an app, not just how they interact with it.
#Shorts, #AI, #UXresearch, #appgrowth, #productmarketing, #mobilemarketing
In this clip from Business of Apps Berlin 2025, Norman Nielsen, VP of Growth at Omio, explains why prompts are quickly becoming the new form of UX research, keyword research, and user insight.
The way users phrase requests to AI reveals intent, expectations, and motivation — offering growth teams a powerful new signal to understand why people want an app, not just how they interact with it.
#Shorts, #AI, #UXresearch, #appgrowth, #productmarketing, #mobilemarketing
- Catégories
- prompts ia
- Mots-clés
- app promotion summit, app growth, apps


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