AI is replacing brokers.
Search is killing agents.
The middlemen—the old gatekeepers—are getting wiped.
In this new era, attention flows to those who deliver direct value.
If your business relies on access, introductions, or information that others can now get instantly and for free... you're in trouble.
To survive (and thrive), you need to:
✅ Control your product
✅ Own your customer
✅ Deliver unmistakable value—without needing to "go through" anyone
This isn’t the age of permission.
It’s the age of possession.
Who you help—and how directly you do it—is everything.
Search is killing agents.
The middlemen—the old gatekeepers—are getting wiped.
In this new era, attention flows to those who deliver direct value.
If your business relies on access, introductions, or information that others can now get instantly and for free... you're in trouble.
To survive (and thrive), you need to:
✅ Control your product
✅ Own your customer
✅ Deliver unmistakable value—without needing to "go through" anyone
This isn’t the age of permission.
It’s the age of possession.
Who you help—and how directly you do it—is everything.
- Catégories
- Intelligence Artificielle & Business
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