The Collapse of Organic Marketing—And What’s Next

*Want our AI Search Domination Kit to master AI search? Get it here: https://clickhubspot.com/wqe*

Ep. 340
Did you know that for every 18 pages Google scrapes from content publishers today, they now send back just one visit—down from two pages per visit a decade ago?

Kieran dives into the “great content collapse” and what the changing landscape of AI-powered search means for the future of marketing and growth. Learn more on how Google and OpenAI are upending the traditional value exchange of content, why paid advertising costs are set to skyrocket, and what new playbooks marketers need as AI transforms how consumers find information online.

Mentions
Video Referenced http://x.com/jkirker/status/1938716010993062239
Cloudflare https://www.cloudflare.com/
Matthew Prince https://www.linkedin.com/in/mprince/
Claude https://claude.ai/

Time Stamps
00:00 AI Impact on Web Traffic
04:25 Rapid Growth in Search Efficiency
08:33 The End of Traditional Content Monetization
10:29 Evolving Marketing Strategies: Future Trends

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.