Modern marketers must know how to write great prompts:

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The most effective marketers today aren’t just creative—they’re strategic prompt engineers. View podcast here: https://youtu.be/2HwrIF85jL4

In this short from Navigating the Waters of AI with Kevin J. Dean, Kevin breaks down why the ability to write clear, intentional prompts is becoming one of the most valuable skills in modern marketing. AI can generate ideas, content, and insights—but only if you know how to ask the right questions.

This clip explores:
How prompt writing has become a core part of the marketing skillset
Why great prompts unlock better research, messaging, and creative direction
How AI shifts the role of the marketer from producer to strategist

If you’re using AI to generate content or conduct research, but not getting the results you hoped for, it might be time to refine your prompts. This short will help you rethink how to approach AI as a creative partner.

#PromptEngineering #MarketingWithAI #KevinJDean #NavigatingAI #DigitalStrategy #CreativeLeadership