Jeff Schaffzin on GTM Red Flags, Smart Positioning, and AI Without the Hype

Some product marketers polish decks.

Jeff Schaffzin rewrites the market.

Fifteen years ago he walked into a pre-IPO war room where engineers spoke in acronyms and the sales team had zero story to tell. By launch day that startup owned a new category and revenue started compounding.

Since then Jeff has helped AI and cybersecurity brands do it again and again, earning Gartner shout-outs, snagging Cool Vendor titles, and stacking double-digit ARR growth.

Now he’s joining us live on Tea Time with Tech Marketing Leaders to share the frameworks and behind-the-scenes moves that get it done.

Why join us live?
Hear how Jeff turns “we’ve got cool tech” into pipeline executives can’t ignore.
Learn the one red flag he looks for in every GTM strategy review.
Walk away with fresh angles for positioning AI products without the hype haze.
Drop your toughest GTM question in chat, and Jeff will tackle it on the spot.

Who should pull up a virtual chair?
B2B marketers chasing sharper messaging, faster traction, and real analyst love
Founders and product leaders ready to punch above their weight in crowded markets
Sales enablement pros tired of decks that gather dust

Event details

???? July 31st
⏰ 11 AM (ET)
???? LinkedIn Live (RSVP to get the reminder)

Bring your questions, your favorite mug, and a thirst for smarter growth.

Let’s brew up some actionable insights together.

Powered by MKG Marketing
We manage the details so you capture the market.
See you there. ☕