From Branding to Boardroom: AI and the Strategic CMO

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This session in the Infosys Lounge at the World Economic Forum 2025, hosted in partnership with Economist Impact, explored how CMOs can drive growth through strategic leadership and AI innovation. Key discussion points included:

• Evolving CMO influence in the boardroom.

• Balancing operational demands with growth strategies.

• Leveraging AI to boost business impact and streamline functions.

MODERATOR

Claudia Malley, President, Economist Impact

SPEAKERS

Erika Serow, Partner and Chief Marketing Officer, Bain & Company

Julia Zilberman, Managing director, Global Head of Markets and Marketing, Citi

Nina Bibby, Group Chief Marketing Officer, Barclays Plc

Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys