4 Million Prompts Later…Here’s What Massive Studios has Learned about AI

Massive Studios co-founder Reza Safai unpacks how his team built one of Hollywood’s first AI-native production houses—shifting from traditional filmmaking to AI-driven innovation. He dives into their viral projects, 4M+ AI prompts, creative tools, and the challenges of scaling AI in commercials and storytelling. Plus: insights on what’s next for AI in the creative industry.

Featuring Parag Mital of @massive-studios
Shot at @aionthelot

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???? SHOW NOTES & SOURCES

AI on the Lot
https://www.aionthelot.com

Reza Sixo Safai
https://www.linkedin.com/in/reza-sixo-safai-17b66965

Massive Studios
https://www.themassive.ai

Sally's Apizza
https://www.youtube.com/watch?v=ASNk5WnoWBE

Sora
https://www.vp-land.com/p/openai-sora

Pika Labs
https://www.vp-land.com/p/pikadditions-add-any-person-or-object-to-existing-videos

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⏱ CHAPTERS

00:00 Intro
00:50 Reza's Journey into AI
03:37 Massive Studios
05:54 AI Tools and Techniques
08:20 Prompt Engineering
12:29 AI on the Lot

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